As someone who’s been actively involved in online marketing for years, I often neglect (out of time constraints) building up my own sites and content. I’ve always kinda felt that the best companies are the ones with the crappiest websites – as it shows their staff are just too busy working on their clients projects as to focus on their own work. Regardless, it’s important for me to keep adding to this site, and I’ll start by giving some first steps that can help you quickly get up to speed, and presence in the Social Marketing world.
Evaluate your goals, there is no cookie cutter solution for what you should or shouldn’t be doing in the online world. You need to be informed of what your competition is or is not doing and strike out from there. A simple SWOT analysis should provide you with some insights into the opportunities that you can take on.
Remember not everyone needs to be on Twitter, Facebook or be writing a blog. It’s about finding the best ways of connecting with your customers, and going forward from there.
loading...
