In a five year period Domino’s Pizza spent over $1.5 BILLION (US) in advertising in the United States alone. So how can a company that spends so much be at the mercy of a $200 camera with video recording capabilities and the free website YouTube?
Below: $200 can harm a billion dollar investment.
The world is flat, [...]
2nd: The Face of Defeat
I came across this photography book today, which has a very compelling subject matter: people in 2nd place. Very well shot, the pictures just bounce off each page. What is so interesting are the facial reactions of the people portrayed - some clearly look anguished, others look like they’re posing to [...]
YouTube
Great to watch people trying to defend [...]
I love this commercial, very simple concept, yet surprisingly original. It’s [...]
This is great. Microsoft in their never ending obsession with Apple created an Ad where they found people on Craigslist to “purchase” a computer under $1,000 – a price point below anything Apple offers. So they got these people on camera to run around and show how much variety of PC products there are [...]
This is so bad, you can’t stop [...]
If you don’t have time to continually update your website with new content, I’ve found one little tip seems to impact your search results – re-save pages and re-upload them to your webserver. Ideally make a few minor changes – and that seems to reset Google’s algorithm for how old your [...]