Why Reputation Management Matters.

In a five year period Domino’s Pizza spent over $1.5 BILLION (US) in advertising in the United States alone. So how can a company that spends so much be at the mercy of a $200 camera with video recording capabilities and the free website YouTube?

Below: $200 can harm a billion dollar investment.

The world is [...]

2nd Place

2nd: The Face of Defeat

I came across this photography book today, which has a very compelling subject matter: people in 2nd place.  Very well shot, the pictures just bounce off each page.  What is so interesting are the facial reactions of the people portrayed -  some clearly look anguished, others look like they’re posing [...]

Ebay Con

YouTube

Great to watch people trying to defend the undefendable.

The Wind

I love this commercial, very simple concept, yet surprisingly original. It’s definitely memorable.

Microsoft ad Fakery

This is great. Microsoft in their never ending obsession with Apple created an Ad where they found people on Craigslist to “purchase” a computer under $1,000 – a price point below anything Apple offers. So they got these people on camera to run around and show how much variety of PC products there [...]

Hall of Famer: Microsoft Songsmith

This is so bad, you can’t stop watching it.

Simple Google SEO Tip

If you don’t have time to continually update your website with new content, I’ve found one little tip seems to impact your search results – re-save pages and re-upload them to your webserver.  Ideally make a few minor changes – and that seems to reset Google’s algorithm for how old your content is.

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