Why Reputation Management Matters.

In a five year period Domino’s Pizza spent over $1.5 BILLION (US) in advertising in the United States alone. So how can a company that spends so much be at the mercy of a $200 camera with video recording capabilities and the free website YouTube?

Below: $200 can harm a billion dollar investment.

The world is flat, [...]

2nd Place

2nd: The Face of Defeat

I came across this photography book today, which has a very compelling subject matter: people in 2nd place.  Very well shot, the pictures just bounce off each page.  What is so interesting are the facial reactions of the people portrayed -  some clearly look anguished, others look like they’re posing to [...]

Ebay Con

YouTube

Great to watch people trying to defend [...]

The Wind

I love this commercial, very simple concept, yet surprisingly original. It’s [...]

Microsoft ad Fakery

This is great. Microsoft in their never ending obsession with Apple created an Ad where they found people on Craigslist to “purchase” a computer under $1,000 – a price point below anything Apple offers. So they got these people on camera to run around and show how much variety of PC products there are [...]

Hall of Famer: Microsoft Songsmith

This is so bad, you can’t stop [...]

Simple Google SEO Tip

If you don’t have time to continually update your website with new content, I’ve found one little tip seems to impact your search results – re-save pages and re-upload them to your webserver.  Ideally make a few minor changes – and that seems to reset Google’s algorithm for how old your [...]

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