VISA PayWave Logo Fail

Well here we go again another company hoping to reinvent the quick checkout payment concept.

I’ll speak about the problems with the fob payment system at a later date.  But I do want to quickly comment on the VISA logo fail. For a purchasing system I wish they could have spent more time and money on their brand identity.  The use of the wave is logical – but it fails to make it a recognizable symbol.  Instead it will be an ambiguous symbol that will be confused for other wireless devices.