Waste = Food Documentary on Cradle to Cradle Design

FUTURE TREND: Wonderful, inspiring documentary discussing and promoting the concept of cradle to cradle design. Essentially ensuring anything that is produced for consumption should be easily transformed into new products when the original product has served it’s use.

The concept is simple, it’s not about recycling which sees a degradation in the quality of the material as it passes through the system. Instead we need to think of Waste = Food, so when we finish with a product it produces something better in it’s reuse. And example is an ice cream package that is not only biodegradable, but is embedded with seeds for rare plants. So there’s more value in the waste product then it served as a packaging material.

You can watch a sample here – or use Google to find a place to buy the documentary from an online service close to you.