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People still see your ads, even if they don’t respond by visiting your website. Modern Advertising has been dependent on the concept of mass awareness – dumping ads to a wide audience hoping their key demographic is paying attention. And it works. Yet something peculiar happens for some clients (especially those with limited resources) when they [...] Apple’s original PDA, helped establish the market Palm took over, in part due to major innovations the company made. Leapfrogging – It’s a phenomenon that I see occur time and time again, where the industry leader is blindsided by a leap in innovation – an innovation they should have owned. Yet so many organizations still only [...] Image by Payton Chung via Flickr Is Your Bricks and Mortar Store Ready for Digital Invaders? It used to be that if you ran a store and a customer walked into your premise you’d have full control over the consumers user experience, till the moment they left your shop. Unless the customer has a flyer in their [...] Image by avlxyz via Flickr Here’s my idea of the day – for Starbucks or any other coffee joint. The idea of this is to help out staff during peak times ensure customer satisfaction. I’ve noticed that at busy peak times often all the containers of milk and coffee cream empty out. With the stainless steel thermos [...] Image by atvance via Flickr It’s interesting that I still meet people that don’t think that Online activity and presence doesn’t influence real world consumer behaviour. I was reminded of this when I was in BestBuy on the weekend. I’m not a video game player, but I stumbled across a new sim-city type game that I had never [...] Image via Wikipedia A local grocery store of my is notorious for having it’s employees stock the shelves at what seems to be it’s busiest time. This results in clogged isles and frustrated customers. Clearly busy periods of the day are cyclical, so it shouldn’t come of any surprise that the store is busy [...] |
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