The New Way of Shopping

It’s interesting that I still meet people that don’t think that Online activity and presence doesn’t influence real world consumer behaviour.

I was reminded of this when I was in BestBuy on the weekend. I’m not a video game player, but I stumbled across a new sim-city type game that I had never heard of before.  The price point was right – but I’m not going to take the word of a cardboard box.  I pulled out my iPhone – and did a search.

Within a few moment I read a review – that gave the game 3 out of 5.  Including some deterring negative points.  The game ended back-up on the shelf.   Sale lost.

A new way of shopping.

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