A peak at the Ad Agency of the near Future (and it's Scary)

9:30 AM.  Man walks into the office.  He’s greeted by an executive.  Offered a glass of water and is lead to a screening room.  The guest positions himself comfortably on a chesterfield in a simulation of home living room.  Once sat down the visitor is asked to put on their head a device that looks like a bike helmet.

The room is darkened and and a Television commercial is played.  As quick as takes to play the 30 second spot, the meeting is over and our guest is free to leave with a 10$ cheque in hand.   That’s it.  And in those 30 seconds more is learned about the performance of a television commercial than 20 hours worth of group panel discussions.
Welcome to the future, welcome to the neuromarketing age.  An era where all commercials will be hyper-optimized to generate some of the most manipulative consumption propaganda the world has ever seen.

For those who don’t know what neuromarketing is, it basically is analyzing brainwaves to see what areas of the human brain responds well to various sensory elements.  For get what people say (as they often mislead or don’t truthfully express their likes and desires), by pass the bias of communication and go straight to source.

Ad agencies will in record time be able to get feedback on whether their targeted demographics like or dislike a campaign.  Think of the power, think of the abuse of such a system.

Advertising to the reptilian brain.  I have a lot to say on this subject – so watch for more posts.