Is Hoegaarden taking the piss out of Canadians?

Hoegaarden's Canadian Beer Vase

This is one of those – what where they thinking?

Every spring, when patio season begins I always am reminded of how idiotic the Hoegaarden glass is. It’s so ridiculous, I can’t help but think that it’s a way for this European brewery to mock consumption sizes desired by Canadian consumers.

The problem [...]

Don't go out of your way to annoy a Customer.

The sticker that won't come off – bad brand experience.

Great, we’ve bought your product but now that we’ve got it home ..

I actually go out of my way to buy Mead Five Star notebooks.  I like the size, the hard plastic cover and the casing covering the wire binding (preventing it getting snagged [...]

How the iPhone will forever alter Real-World Retailing

Image by Payton Chung via Flickr

Is Your Bricks and Mortar Store Ready for Digital Invaders?

It used to be that if you ran a store and a customer walked into your premise you’d have full control over the consumers user experience, till the moment they left your shop.  Unless the customer has a flyer in [...]

Invention of the Day – A better Starbucks Experience

Image by avlxyz via Flickr

Here’s my idea of the day – for Starbucks or any other coffee joint.  The idea of this is to help out staff during peak times ensure customer satisfaction.   I’ve noticed that at busy peak times often all the containers of milk and coffee cream empty out.  With the stainless steel [...]

Conversions at What Cost?

Maybe meet your customers at the bank machine? (Credit image via Wikipedia)

BAD CUSTOMER EXPERIENCE – So yet another Friday night, 8 PM, the start of the weekend, Ring Ring. “Hello?”. “Hi Stephen Crooks this is Bank of Montreal calling …”.  And this is probably the 4th call I’ve received from Bank of Montreal (or [...]

Coke-Cola’s Mass Customization Machine

Still in beta testing, Coke-Cola’s new fountain drink machine is sure to be an industry changer.  In someways it’s a solution to a problem that you didn’t know existed – that being when you visit a fast food joint you are severely limited by the standard selection of fountain drinks available.  Definitely not [...]

Tim Horton’s Express

Ok, people who know me, know that one of my big pet peeves is waiting line at coffee shop in a rush to get to work on time – only to be slowed down by all the people ordering complex coffee concoctions or worse yet: food.  Oh, how the line can drag on forever, people [...]

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