A peak at the Ad Agency of the near Future (and it's Scary)

Don’t tell us what you think, we’ll tell you.

9:30 AM.  Man walks into the office.  He’s greeted by an executive.  Offered a glass of water and is lead to a screening room.  The guest positions himself comfortably on a chesterfield in a simulation of home living room.  Once sat down the visitor is asked to put [...]

Mass Awareness still Lives (and thrives) Online

People still see your ads, even if they don’t respond by visiting your website.

Modern Advertising has been dependent on the concept of mass awareness – dumping ads to a wide audience hoping their key demographic is paying attention.  And it works.  Yet something peculiar happens for some clients (especially those with limited resources) when they [...]

Release the Ads

Sample of a Canadian Tire banner ad which allows in banner browsing.

I’m a big proponent of shifting the concept of the sole purpose of an online banner ad to drive traffic back to it’s mothership – a website.

Attached to the right is an example of an ad that lives on it’s own (not the greatest [...]

Why Reputation Management Matters.

In a five year period Domino’s Pizza spent over $1.5 BILLION (US) in advertising in the United States alone. So how can a company that spends so much be at the mercy of a $200 camera with video recording capabilities and the free website YouTube?

Below: $200 can harm a billion dollar investment.

The world is flat, [...]

Get Adobe Flash playerPlugin by wpburn.com wordpress themes