Don’t tell us what you think, we’ll tell you.
9:30 AM. Man walks into the office. He’s greeted by an executive. Offered a glass of water and is lead to a screening room. The guest positions himself comfortably on a chesterfield in a simulation of home living room. Once sat down the visitor is asked to put [...]
People still see your ads, even if they don’t respond by visiting your website.
Modern Advertising has been dependent on the concept of mass awareness – dumping ads to a wide audience hoping their key demographic is paying attention. And it works. Yet something peculiar happens for some clients (especially those with limited resources) when they [...]
Sample of a Canadian Tire banner ad which allows in banner browsing.
I’m a big proponent of shifting the concept of the sole purpose of an online banner ad to drive traffic back to it’s mothership – a website.
Attached to the right is an example of an ad that lives on it’s own (not the greatest [...]
In a five year period Domino’s Pizza spent over $1.5 BILLION (US) in advertising in the United States alone. So how can a company that spends so much be at the mercy of a $200 camera with video recording capabilities and the free website YouTube?
Below: $200 can harm a billion dollar investment.
The world is flat, [...]