But what will it take to get consumers to make the leap and switch [...]]]>

So the current state of television is that vast majority of homes have a cable box, and a small minority now have a secondary cable-like box that allows users to pull in video from either their computer or the web.

But what will it take to get consumers to make the leap and switch from picking and choosing programming from the web first before switching on their cable/satellite box?

Intelligent programming. Right now I have to dictate to the receiver what I like, and flip accordingly to hunt out new shows that follow my interesting or time of day needs (like when you like to watch news – maybe after supper).

So web video programming on your TV will really begin to take flight when intelligence is designed into the site features. It already occurs with YouTube with their suggested video features. But we need this to entail all programming – including knowing who’s in the room – is it just you? friends are over? your kids with you? etc.

Smart, dynamic, programming. So the user never has to flip again. Other features like knowing your mood, day of the week, etc. This intelligence will get people off of cable.

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