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How not to run a marketing campaign courtesy of Rogers. A bit of background – in June Rogers announced that it would be providing customers with the ability to upgrade to the iPhone 4. It was around the same time that Apple formally acknowledged issues with their new devices th Rogers iPhone 4 Email from June 2010. [...] Zune Text Based Interface Design When Zune was released to the world I found it curious that few commented on the the Microsoft choice of interface – a text based menu system vs. Apples icon alternative. To navigate through the Microsoft menu system – you scroll through text descriptions of the various options – “Music”, “Videos”, “Photos”, [...] HP Tablet PC So now Nokia is the latest participant in the tablet race. And who cares? Maybe the same crowd that thinks there’s still hope for Palm (See my note at the end of this article)? As I’ve said before 2010 is the year of the tablet, but we need to keep in mind – it’s not [...] Image via CrunchBase It’s no secret that Apple is cash rich, currently sitting on 40 billion in reserves and in the past few months they’ve been publicly stating that they have some desire to begin spending it. Well I have an idea: buy Nintendo (or a large stake in the company). Why? Well read [...] Apple’s original PDA, helped establish the market Palm took over, in part due to major innovations the company made. Leapfrogging – It’s a phenomenon that I see occur time and time again, where the industry leader is blindsided by a leap in innovation – an innovation they should have owned. Yet so many organizations still only [...] Image via CrunchBase So everyone is bitching today that the iPad is a bit of a disappointment, that they expected something ‘ground breaking’ or ‘revolutionary’. Well, you have. What the iPad will accomplish in it’s first year is it will start to make digital data ambiguous. Sure smart phones have started the march down the path of always [...] |
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